The Motors app: what does it do?

While many of remember the days when mobile phones looked like bomb-damaged bricks and did little more than allow users to make and receive phone calls, this bears little...
The Motors app
A driver for the Uber Technologies Inc. ride-hailing service uses the company's app on a smartphone in an arranged photograph in Singapore, on Monday, Oct. 31, 2016. Uber is riding a Southeast Asian ride-hailing arena with some 620 million people, forecast to grow more than five times to $13 billion by 2025. Photographer: Ore Huiying/Bloomberg

While many of remember the days when mobile phones looked like bomb-damaged bricks and did little more than allow users to make and receive phone calls, this bears little relation to the modern mobile phone. Nowadays, mobile phones and other mobile devices are small, sleek designs that can perform a head-spinning array of functions. Given this, and the ever-increasing popularity of these devices amongst consumers, any business on the cutting edge wants to get involved in the mobile device market these days – with the app for motors.co.uk being a prime example of this.

Although there are a huge number of different apps available for mobile, those that are to become successful either need to offer the chance to use a mobile device for some new entertainment or social function, or they need to provide a useful service. The Motors app is clearly designed for the latter purpose, being essentially a kind of extension of the service offered by the main website – that of offering an easy to utilise database of new and used cars for sale, covering the whole of the UK.

This app represents one of the very first of this type produced in the UK, putting Motors at the forefront in the company’s chosen field once again. It operates on much the same principle as the motors.co.uk site, by providing users with a set of search boxes – covering areas like the make and model, both minimum and maximum price, colour, body type and location – to enable them to search quickly and easily for the car of their choice. It also provides an optional keyword box, which lets you reduce the search time even further, if you have a particular such word which will narrow down the search further. This is designed to be an efficient app for those who need a new or used car, whether for work or for everyday use, and puts the emphasis on ease of use and accuracy and speed of results.

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